Advantage Asset Managers was formed in January 2005 by the merger of Momentum Multimanagers and m Cubed Asset Management.
Our roots go back to 1994, when Time Life Insurance was converted from a pure life insurance company into a multi-manager asset management company. By 1997, Time Life, by now renamed m Cubed, had pioneered the development of specialist multi-manager management in South Africa that is still our hallmark today.
In November 2001, m Cubed successfully merged with Escher Investments, a specialist multi-manager that had been in existence since 1998. Concurrently we also reverse listed onto the JSE as m Cubed Holdings Ltd.
Momentum Group, part of the FirstRand Group, approached m Cubed Holdings in 2003 with a strategy to merge the multi-management assets and teams of both companies into an independent, stand-alone entity of substance in the financial services community.
Advantage is now established as a independent company, with all the necessary product, system and procedure integration having been successfully completed.
Interactive History Timeline:
Launched the first multi-factor risk model for South Africa. This technology enabled the introduction of multi-manager management. Launched the first specialist multi-manager range of risk profiled solutions, which changed the dynamic from performance focused to risk targeted returns.
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Start
1994
1996
1997
1998
1999
2001
2003
2005
2006
First established as an asset management business offering pooled life portfolios.
Launched the first multi-factor risk model for South Africa. This technology enabled the introduction of multi-manager management. Read more
Acquired our unit trust and asset management licenses and extended our offering. Read more
Launched South Africa’s first wrap fund. Launched our first international multi-manager funds.
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Implemented the state of the art DST HiPort administration system, enabling us to manage across three statutory jurisdictions.
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Merged with Escher Investments to become the largest independent multi-manager in South Africa.
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Introduced a domestic hedge fund of funds.
Advantage Asset Managers was formed through the merger with another multi-manager team. Read more
2006 We were the first South African multi-manager to become a signatory on the UN’s Principles of Responsible Investing (PRI)