Advantage Asset Managers develops customised solutions for large corporate and retirement fund investors. These investors partner with Advantage for our expertise in managing multiple managers, while allowing them to still retain a great deal of decision making power such as manager selection.
There is no question that a client who has been intimately involved in the creation of their own fund-specific solution has a deeper understanding and, as such, a deeper commitment to that solution. Invariably they also develop the right performance expectations and therefore are more prepared to shrug off short term disappointments in the quest for the long term pay-offs.